The Decision To Sell Your Home

The Decision to place your home on the market can involve a number of stresses and strains on a family. Many home sales are motivated by circumstances outside of your control: Job relocation, family problems, financial issues, divorce and more. Others are related to family issues, including a growing family or getting into a better neighborhood or school. We're here to make that transition as easy as possible. This site was created to help you navigate the process that is FSBO (For Sale By Owner). Follow the steps below to put the odds of success in your favor and to sell your home as quickly as possible and for the most money as possible.

The "For Sale By Owner" Process

Prepare Your Home

Now that you have made the decision to sell your home, it's time to think about what you can do to get it sold. Honestly, the list is endless but there are a few key things you need to consider when getting it ready. When preparing to sell your home there are times when you can invest $1 and make $1.50 in an higher sales price.

Advertising Your Home

The most obvious marketing tools everyone uses, things like flyers, internet ads and open houses really are only moderately effective. The true power of marketing and advertising your home is being able to reach as much of the market as possible. The fact is that less than 1% of homes are sold at open houses. Agents use open houses to attract buyers, not to sell your home. Here are some ideas you can use to advertise your home.

Negotiating With Buyers

Throughout the entire sales process, this is perhaps the most important things that you need to get right. Being a strong negotiator is an absolute necessity. If you don't know how to negotiate for what you want, you'll never get it. Also, you can save yourself (or cost yourself) a LOT of money in the process .

Managing Inspections and Appraisals

No matter how good your negotiation power is with the buyer, if the inspections and appraisals are not completed and match up with the purchase price of the home, you're going to run into problems. One of the biggest hurdles is getting an agreed upon purchase price that matches appraisals and passes the needed inspections. This is one of the main reason that sales fail, especially in the FSBO market.

Understanding Seller Responsibilities

Even though you may not have as many responsibilities as a buyer, you still have significant responsibilities as a seller. There are several state approved documents that will need to be filled out and forgetting one of these forms can lead to potential headaches and even lawsuits in the future.

Closing The Transaction

Now that you have taken the time to prepare your home to sell, spent money on advertising and have hopefully attracted a few potential buyers you may be breathing a bit of a sigh of relief. Unfortunately though, your work is just beginning. You will need to work with a reputable title company as they take you through the process of getting the sale completed.


Our Smart Seller Program was designed to help you maintain the control and flexibility of a For Sale By Owner while using the expertise and marketing power of a Realtor.