Wow – Its Been Awhile

On August 31, 2010, in General, by bmhansen

I have been thinking about this site long and hard throughout this summer. Thinking about what to do with it and the identity that I want it to have. I used it for a long time to record personal posts related to my family, with a few other miscellaneous posts sprinkled here and there, but have found that my wife does a much better job of capturing our family experiences. Therefore, unless it is something that I am directly involved in without her, I will leave the personal, family updates to her. Personally, I would much rather read what she has to say then what I have to say most days of the week anyways.

I have a few hobbies, mostly related to online marketing, SEO, website design and technology. I also have a few goals that are related to making them into more than a hobby and actually making some money at this whole internet thing.  A novel concept, I know.

With that being said, I am going to begin transitioning this blog to me a sort of “home base” for my notes and what I learn throughout this process mostly for myself to reference and refer back to from time to time. I find that when I am researching a topic, I tend to notes down in several places both online and offline. If I can centralize everything into an online location, it could be a source of information that I can utilize and refer back to to track my progress, track my results and map everything out.

Chances are there will be much more failures then successes. I am okay with that because a successful life was never without failure, nor do I expect mine to be.

My advice: if you are interested in reading about my family and our experiences, check out Cami’s blog. She is the best. If you have some similar interests as mine, I invite you to join me here.

Brandon

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Niche Marketing Success

On June 10, 2010, in search engine optimization, by Michael Fleischner

If you been considering getting your hand on private label rights (PLR) articles or products, you should think about using new methods to fully utilize these assets for the purpose of making a living online. The fact is that many marketers have been using PLR rights to develop products that earn them a substantial living selling online products.

There are a number of different ways that you can package PLR informational products and software to being earning an online income. Here are a few techniques I have used to supplement my income and provide value to individuals seeking valuable content.

Create New Niche Focused Bundles. By assembling about half a dozen related articles or products around a single theme, you can focus your efforts on a particular niche. Simply put together six or eight products on the same topic and offer them as a bundle. Once you have decided which products make an enticing package, relabel your product with a provocative title. For example, if you are creating a package on gardening, name your package “Gardening For Beginners”. Then price your package in tiers with the lowest price being for the articles or software themselves, the middle tier with resale rights, and the top tier with private label rights allowing individuals to customize the components.

Niche Membership Websites. Create a membership website oriented around the products you developed. The next step is to distribute your product in the form of software or information on a monthly. You will then offer access to these products, on a monthly basis, in exchange for a monthly fee. Fees can be as low as ten dollars per month and can be raised after you have begun to publicize your website. With only a few subscribers you can create a revenue stream that grows over time. Additionally, after your first niche is established you can create more.

You can increase your membership by using private label products. Add resell rights for members, an exclusive option, and you create a larger following that truly values what you provide.

Create New Products. Once you have found a niche and accessed PLR products, you can then create unique products that meet the need of your niche or audience. As a result, you will have products that no other site is using and can shape a unique offering around that product. The benefit of product creation is that you have something unique to offer that is not available anywhere else. An additional benefit is that you can price your product independently and determine how best to distribute giving variable rights and licenses.

A fantastic way to market your product is by developing an exclusive report about the niche you are serving. When you distribute this report you can start to collect names of target customers and let your auto responder move them through the purchase decision process.

Using private label rights informational products or software to start making money online is a great way to supplement your income. Start by purchasing access to a private label rights website and then determine the best way to utilize your PLR content and software. Many individuals build their own businesses using this content others use software as an added bonus to sell their own products and services. No matter how you plan on using PLR content, there are a variety of ways to resell the content for profit.

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Camryn Ivy Hansen

On March 30, 2010, in Amazing Things, Family, by bmhansen

On March 22, we welcomed Camryn Ivy Hansen to our family. It has been a busy couple weeks with family coming to visit and life in general, but we feel extremely blessed to have her in our life. The boys of course love her.

The family is growing and we are all excited to welcome our new princess.

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Generating solid, long lasting publicity for your corporation, book, music group or any other type of genre can be an expensive proposition when you have a firm doing it on your behalf. It can be time consuming and a technical nightmare as you have to be well rounded with the various high pr websites in the countless genres of online media so that your efforts reap true rewards.

Most people have seen that It’s just too difficult to take on the vast process of publicity marketing themselves and have decided to simply hire a company to take on this laborious task for them, but what if there was a way to do this on your own that made the process easier? Here are a few techniques that will get your publicity marketing campaign moving easily and quickly

First you need to use video, you can create a video with Camtasia, powerpoint or even the video camera you have on your phone. Make the video informative, solve problems for your clients, then upload it to YouTube. YouTube is the largest video traffic site online and will give you solid results. When you upload, use targeted, industry specific keywords to help target your viewers.

Second, author and distribute sizzling hot press releases. You can just go to Google and type in press release submission and find several sites that are high pr that you can submit to. A press release should spell out, without over selling, the unique aspects of your business to the public to raise brand awareness. Next, submit some hard hitting articles that talk about problems and solutions and useful techniques that customers of your industry would find helpful, then submit them to any of the multitude of online article directories, again, pay special attention to keywords as this is how your readers will find you.

Another wonderful form of publicity promotion and branding are gently persuasive social and news bookmark submissions. Using bookmarking sites to get your name out there is a tremendous way to get attention and increase website traffic. You’ll create an enormous amount of back links to your site which will increase Google relativity for your site and make your brand and website more accessible to the public. These tactics will help you raise brand awareness and increase traffic quickly and they are pretty simple to facilitate. Use these techniques on a regular basis and you’ll see your brand awareness skyrocket in no time.

Need A Professional Publicist, call us at 267-233-0183 or visit Princeton Corporate Solutions Publicity Strategies at there finest

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Merry Christmas from The Hansen’s

On December 20, 2009, in Family, Personal, by bmhansen

So, it has been a while since I had a personal type of post, and I feel like now, because of the holidays it would be a good time.

We have a lot of fun traditions around our house and most of them are related to this time of the year. There are things that we do that stem from both side of the family and things that we have come up with on our own. The kids are growing up so much and we are trying desperately to teach them what they need to know in life so that when they are out there, on their own, the decisions they need to make will (hopefully) be second nature. We try and have fun with them and believe that we are learning as much (or more) then they are.

One of the fun traditions that we have together (that came from the

Claybaugh side) is going to see “A Christmas Carol” every year. We have seen it is various locations, some better then others. But the one that is “ours” is at the Hale Center Theater. Clay was too little still, but Koby and Spencer love seeing it and it is a good way to start of the Christmas season.

Another tradition that comes from the Hansen side is the story “Santa Mouse“. As I read it to the boys this year, the memories came flooding back of when I was younger and the times that we read and re-read the book. It was a hit around here this year as we read it several times.

The tradition that Cami and I started (or modified) is the opening of “Christmas” PJ’s the night the tree goes up. My family used to open these on Christmas Eve, but we thought it would be fun to have a present under the tree right away and it also gives the kids a chance to wear their Christmas PJ’s all season long.

Today in church I was noticing how much the boys love to draw. We have been buying them drawing pads for church and they have gone through 3 or 4 of them already. I though that it would be fun to start uploading them to flickr, so I sent some time this afternoon doing just that. Here are some drawings of Koby’s and Spencer’s Christmas drawings. Hope they get you in the Christmas Spirit.

marley koby

Jacob Marley (by Koby)

scrooge koby

Scrooge (by Koby)

koby santa mouse

Santa Mouse (by Koby)

santa koby

Santa (by Koby)

santa tree spencer

Santa and the Tree (by Spencer)

spencer santa

Santa and the Sleigh (by Spencer)

rudolph spencer

Carolers Singing Rudolph the “Red Nose Reindeer” (by Spencer)

spencer snowman

Snowmen (by Santa)

Merry Christmas from our family.

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Online Video Advertising

On November 20, 2009, in internet marketing, by Virginia Chou

recording1As internet has becoming more and more popular, today online existence has become a major necessity for each and every individual. Apart from this, it has become the major driving force for controlling the online market place. In fact with the growth of internet, the concept “Online Video Advertising” has emerged.

Video communication it is an efficient way to promote your products or services and to reach your prospective customers. With this video advertising your ad becomes more attractive to the customers. The use of videos on the Internet brings numerous advantages. It is a great solution with great impact on visitor.

Online video advertising now it has become very popular and it is extremely successful medium for carrying your advertisements to your specifically targeted customers. No matter what your profession is you may be an online marketer, or a real estate agent or an artist, it doesn’t matter. Web-videos can easily bring massive traffic to your website or blog.

A video ad can contain a demonstration of a product’s use and usability. Add to that a human face and a very pleasant voice, and you can have your prospects wrapper around your finger. By using these techniques, the prospective customer can relate more to your company and to what you’re promoting.

Benefits of Online Video Advertising:

  1. Video advertisements are short form commercials that run on websites are proving to be one of the most effective ways to promote products or services. It has the great influence on the viewer’s mind. These video ads are far more superior in comparison to the ads broadcasted on radio or shown on television.
  2. The interactive aspect of the video advertising is yet another important benefit. As it is limited to 2-3 minutes, it provides a better way for viewers to interact and take action in way that they can never expect through television or banner commercials.
  3. Online video advertising is the most cost effective way of business promotion. As a result, creating convincing videos is very much accessible to small businesses, at a fraction of the cost that big companies pay. Moreover, it also provides the facility to measure and alter the creative in order to maximize their return.
  4. The numbers of television viewers are falling short as compared to the number of viewers for the Internet. As per recent statistics the online viewers are already in the millions and the buzz is that there will be more than more increase in video marketing in next coming years. By this you can reach more customers.
  5. Online video has now become the fastest way to generate traffic, leads, and sales. In recent times there has been major boom in video sharing sites. A home made video posted on video sharing sites (like YouTube and Google) can pop up in the first page of search engines within days or even minutes. Even some classified sites like Adsglobe.com also has a video uploading feature. By this buyers or sellers can easily know about their products or services.
  6. Videos are usually free to distribute. Most video sharing sites let you post your videos for free and this is an excellent form of free advertising for your business.
  7. Videos sort out your prospects quickly. Only those that like you and your message will click through to your website. This will save you a lot of time and energy.
  8. The advertisement that you are creating should be customized for your product/service purpose only, keep in your mind that the length of the video should be able to accommodate your entire advertisement and its timing should be perfect.
  9. The main advantage that video advertising is videos are not having the text format approach so that videos can get to the point much faster and waste less of the precious time of prospective customers. Instead of having the Web users go over some pages of text, trying to figure out the message that you’re actually trying to convey, you can deliver the same message in a small percentage of that time in a more attractive way.

I am Virginia Chou. To learn more about me, please visit ShoppersGlobe.com. For online advertising, please visit AdsGlobe.com. For online forums, please visit ForumsGlobe.com

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If you’re trying to succeeding in marketing, then you’ll need to use more than just a single marketing tactic. This is especially true when it comes to online marketing. In fact, pay-per-click advertising can be a great resources when thinking about your search engine optimization campaigns.

If you are already running your own pay-per-click campaigns, then you’ve been collecting valuable data than can have a tremendous influence on the success of your SEO. The most important thing to know is which information is can be used to inform other campaigns and how it can enhance the overall results you’re looking for.

The greatest part of PPC, is that it gives you a good deal of data about which type of website browsers are the best. That is to say that through pay-per-click, you can find the right browsers that convert into buyers. This information can then be used to make your marketing more targeted – improving conversion at a much lower cost.

The concept that I teach in SEO training is the most effective way to combine pay-per-click advertising with search engine optimization is to focus on conversions. What keywords have you promoted through pay per click advertising that led to conversions? If you’ve been running PPC for a while and you are still unsure, then consider expanding your analytic capabilities to include Google conversion tracking.

After you’ve done your research and you know which terms generate sales, then you’re ready to start your search engine optimization campaign. Focus your SEO on converting terms and achieving top rankings for them. By doing so, you can not only generate traffic through natural search results, you can generate sales. This lowers you costs and improves conversions.

An example of this might be someone promoting an ebook on how to fix a car. If the highest converting keyword is, car repair, then you should consider car repair as a keyword phrase you must optimize for. Organic traffic to this term will produce targeted web site visitors and conversions for little or no money as you improve your rankings.

Optimizing for the right terms is a great start but won’t close the deal. Once you drive traffic through organic search, your landing page must be relevant and have a strong call to action. Get your search engine optimization campaigns up and running and then consider your landing page strategy. Is your website taking advantage of every visitor? What type of conversion rates are you seeing. SEO is more than just attracting browsers, it’s making sure they convert when they arrive at their destination.

Winning at search engine optimization begins with a winning PPC strategy, data, and a knowledge of what keywords convert for you. Armed with this information, you can influence your search engine campaigns and make sure you’re focused on the phrases that generate the biggest bang for the buck. PPC and SEO really do work together.

Learn about today’s secret weapon for earning a living with PPC with our Content Bully Review. For additional SEO help learn more with our Instant Article Wizard Review where you’ll discover a fantastic way to build valuable links to your website.

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Search Engine Optimization For Beginners

On November 16, 2009, in search engine optimization, by Michael Fleischner

In my continual quest to make search engine optimization and number one rankings available to everyone doing business online, I’m often asked how to take advantage of search engine optimization when just starting out.

The best way for me to explain search engine optimization basics is to first provide an overview of how search engines work. Although optimization techniques should take all major search engines into consideration, the reality is that by optimizing your website or blog for Google is the best investment you can make.

SEO has an impact on search engine rankings. In essence your are controlling where your site ranks for a given search term or phrase. Some people feel that having this control is not fair or somehow manipulates search engines in a bad way. I disagree with this statement in that SEO allows you to accentuate the positive related to your website or blog. Yes, people try to game the system but they need to be identified and taken off the web. In such a high stakes game as Internet marketing, some are prone to stretch the boundaries and do things that are inappropriate.

Search engines work based on algorithms. When a user goes to MSN and types in a keyword phrase, that search engine returns a variety of results related to the keyword term. How does it do that? Hard to say since all search engines work differently. The key is that results are somehow related to your search term.

You may be asking exactly what exactly decides which sites get listed in search engine results. The reality is that every search engine is unique. The methodology they use to list sites associated with particular keyword phrases varies. One really great aspect of search engine optimization however is that it dispels some of the mystery around how search engines work and what you can do to improve rankings.

Everyone wants to know the one single thing they can do to improve their website ranking. The fact of the matter is that SEO is complex and there are many factors that go into determining the ranking of a website. That said, there are a number of principles you can use to positively impact your rankings and this is commonly referred to as SEO best practices. These best practices are widely reported on the internet and are essential for top placements.

If you are looking for help with search engine optimization, there’s plenty out there. How can you tell which advice is good and which isn’t? The key is to focus on results. Look at your competitors who are out ranking you and look at their websites? Also, find resources with a proven track record of increasing search engine ranking for even the most competitive keywords.

For anyone doing business online, I recommend having a working knowledge of search engine optimization. Although I don’t recommend trying to become and SEO expert, I do feel that it’s important to have an awareness of basic SEO principles. This is important because everything you do, from naming your web pages, to developing partnerships needs to consider the implications of search engine rankings.

Are you prepared for #1 rankings? Learn about our Marketing tips for helpful advice and information on SEO. Read our review of today’s #1 selling tool for search engine optimization, SEO Elite software review and receive FREE seo lessons.

categories: search engines,seo,search engine optimization,seo,ranking,online

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Marketing In Tough Times: Improve Website Conversions

On November 13, 2009, in internet marketing, by Michael Fleischner

marketing1Marketing online can be complicated. So many segments, audiences, and offers, finding the right Internet marketing mix is more difficult than ever before. With the help of some online tools, a good strategy, and careful management of your campaigns, you can significantly improve your marketing results even in a difficult economy.

For businesses that have a mature online marketing program, improving website performance is a constant struggle. In the last few months, you may have seen fewer visitors to your website or fewer conversions. To improve your top line, you need to better leverage your visitors and turn them into customers.

I have developed a number of methods to best leverage the traffic I receive to my website. With smaller budgets for PPC and other forms of online advertising, getting visitors to convert is more important than ever. These techniques are simple to implement and can really improve conversions.

Provide an informational giveaway. When visitors enter your website, provide some valuable information in exchange for a name and email. This capture of information is essential for marketing your products to web site visitors. Once they offer their information communicate with them on a regular basis.

Set up an auto responder. After users sign up for free information, automate the communications you send to them. This can be done for as little as twenty dollars per month. Your messages should be designed to move your website browsers through the purchase decision process.

Create must have information or resources on a regular basis. Another way to entice website visitors is by changing your informational offers on a weekly schedule. Think about creating a weekly online seminar or chat that are unique from week to week. This keeps things new and gives browsers a reason to return to your website.

Lastly, think about starting a newsletter. Newsletters are great for opening up a dialogue with your users and helping them solve problems or issues they may be facing. Create topical articles that are relevant and leverage your list to increase sales. Newsletters are inexpensive to produce and improve relationships with customers.

Improving website conversions is more important than ever. It may take some time for the economy to turn around. As a result, you need to try new methods of converting browsers to purchasers. The best way to do so is by offering free content in the form of an informational download or online newsletter. Try different things and measure the results. Once you have found something that works, stick with it.

As you experiment and find new ways to convert your visitors, communicate with them regularly and continue to create value. Over time, these individuals will convert into full paying customers.

Are you ready to improve your marketing? Get advice from the Marketing Experts at MarketingScoop.com. Access our adviceful Marketing Blog and receive free tips and strategies for improving your marketing during challenging times. You are welcome to reprint this article – but get your own unique content version here.

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Wordpress out of the box provides fundamental management of the main SEO meta data. To extend the functionality we add our own super-charged version of the All-In-One-SEO Pack. The SEO pack makes it simple to alter the page title and page meta description.

The All-In-One-SEO Pack is a great WordPress plugin that finishes off the SEO aspects for WordPress. For some reason WordPress still has not got the SEO fixed out of the box.

The All-In-One-SEO Pack allows you you to change the most significant page components – page title and page description. It also allows you to modify the page keywords, but as we all know, search engines no longer take note of these because they have been spammed too much in the past. Google stopped using the keywords for page ranking in the early 2000’s.

Page Titles

This is the No1 SEO element to control. Always make sure that you manipulate the page title. The page title appears in the browser window at the very top of the screen. Search engines use this in the listings and display it in their search results.

Always try to make the page title only incorporate the keywords you want the page to rank for. Try to restrict them to 2 or three maximum.

Just like with a book the page title of an HTML page is the most significant component. Never leave this element to chance. Make sure you use keywords in the title.

If your page needs to extend to cover two or 3 keywords we have learned that you can still get great rankings from adding multiple keywords to the title. But do remember that the closer the page title is to the keyword you want to rank for the better.

If you are a larger branded company you will probably want to add your company or brand name into the page title considering this is exposed on Google. Keep it short and clean though. Do not add your brand statement just your brand or company name.

Page Descriptions Meta Tags

This element is NOT used by search engines for ranking purposes. However, most search engines will employ this in their search results so it is important. Google does not use the description all the time but we find that it uses it about 80-90% of the time. At other times Google will use the first piece of text that it can find on the page. On Flash pages this can be an issue considering there is no content. This is one reason why you should always add at least one sentence of HTML text on a Flash based page so Google and other search engines have something meaningful to display in the search results.

By having a good description it will increase your click through rates because the text will be more attractive to people. Ensure that you use a maximum of 156 characters. If you use any more characters Google will truncate the rest. If you can keep your descriptions to 140 characters or less this is even better seeing Google sometimes adds a date to the start of the description which is part of the 156 characters it displays.

SEO Meta data shown on Google listing

Changing the meta data and page title

At the bottom of every page and post you will find the meta tags plugin details. Update the details appropriately. Note: If you can only use see the title for the plugin and no details, just click the title and the section will expand.

SEO Magic Webs SEO Pack

http://www.seo-magic-webs.com/wp-content/uploads/2009/10/seo-services-SEO-pack-settings1.jpg

Discover more SEO tips and tricks at www.SEO-Magic-Webs.com. For the latest SEO Training details visit us today. You can use this article on your website but please use a unique version and retain this footer. Get a totally unique version of this article from our article submission service

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