If you’re trying to succeeding in marketing, then you’ll need to use more than just a single marketing tactic. This is especially true when it comes to online marketing. In fact, pay-per-click advertising can be a great resources when thinking about your search engine optimization campaigns.
If you are already running your own pay-per-click campaigns, then you’ve been collecting valuable data than can have a tremendous influence on the success of your SEO. The most important thing to know is which information is can be used to inform other campaigns and how it can enhance the overall results you’re looking for.
The greatest part of PPC, is that it gives you a good deal of data about which type of website browsers are the best. That is to say that through pay-per-click, you can find the right browsers that convert into buyers. This information can then be used to make your marketing more targeted – improving conversion at a much lower cost.
The concept that I teach in SEO training is the most effective way to combine pay-per-click advertising with search engine optimization is to focus on conversions. What keywords have you promoted through pay per click advertising that led to conversions? If you’ve been running PPC for a while and you are still unsure, then consider expanding your analytic capabilities to include Google conversion tracking.
After you’ve done your research and you know which terms generate sales, then you’re ready to start your search engine optimization campaign. Focus your SEO on converting terms and achieving top rankings for them. By doing so, you can not only generate traffic through natural search results, you can generate sales. This lowers you costs and improves conversions.
An example of this might be someone promoting an ebook on how to fix a car. If the highest converting keyword is, car repair, then you should consider car repair as a keyword phrase you must optimize for. Organic traffic to this term will produce targeted web site visitors and conversions for little or no money as you improve your rankings.
Optimizing for the right terms is a great start but won’t close the deal. Once you drive traffic through organic search, your landing page must be relevant and have a strong call to action. Get your search engine optimization campaigns up and running and then consider your landing page strategy. Is your website taking advantage of every visitor? What type of conversion rates are you seeing. SEO is more than just attracting browsers, it’s making sure they convert when they arrive at their destination.
Winning at search engine optimization begins with a winning PPC strategy, data, and a knowledge of what keywords convert for you. Armed with this information, you can influence your search engine campaigns and make sure you’re focused on the phrases that generate the biggest bang for the buck. PPC and SEO really do work together.
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