How To Win Online With Article Marketing

On October 27, 2009, in search engine optimization, by Michael Fleischner

For anyone doing business online, article marketing is one of the most popular ways to improve your seo efforts. With the introduction of article submission tools, the task of distributing your articles across the Internet is easier than ever before. There are a number of rules you should follow if you want to get the most from your article marketing.

In this article, I will provide article writing and submission guidelines that I’ve used to improve the overall effectiveness of my submissions and virtually guarantee that articles are placed on pages with a high Google page rank.

The value of article marketing is that your content has a life beyond a single listing. Website owners visit many of these article aggregation websites to find relevant content for their website, blog, or newsletter. As a result, your article can continue to be published for quite some time after it is submitted and posted. The real value of article submission is when bloggers provide a link back to your website in exchange for the content you have provided.

Make Sure Your Article Is More Than 500 Words

Too often I see valuable content that are just a few words short of the minimum required. Many article submission web sites have a length requirement of 500 words or more. I like to exceed the minimum threshold by at least 35 words so that web sites that do not count prepositions still measure more than the minimum.

Write Your Article Around A Keyword Phrase

When you write an article about a particular subject, select a keyword phrase that helps to promote your website or service. The result is that search engines will be able to find your content easily based on the specific keywords noted.

Use Your Keyword Phrase Throughout

When writing an article about a particular subject, choose a keyword phrase that helps to promote your website, product or service. Doing so allows search engines to easily find and classify your content related to specific keywords.

Submit Your Articles To Article Directories

To get the most from your article marketing, look for top ranked article web sites using some type of article submission tool, software, or application that can provide an indication of a web sites age or Google PR. By doing so, you’ll be able to spend more time submitting to web sites that can provide real value to your article marketing efforts.

Use Article Submission Software

There have been a significant number of improvements in the area of article marketing during the last few years. The market offers a number of article submission software packages that can automate or semi-automate the submission process. Although nothing can fully replace authoring your own content, article submission can be made easier with the help of article marketing software and technology.

Submit Your Articles To Top Sites

Don’t waste your time submitting your article to sites that are brand new or only have a low Google PR. Find top ranked article sites using some type of article submission tool, software, or application that can give you indication of site age or Google PR. This helps you to spend your precious time submitting to websites that can truly provide value to your article marketing efforts.

Using article marketing is simply a great way to improve your websites ranking. With the help of distributed content and links back to your website, search engines like Yahoo! take notice and assign your website a good amount of value. This comes back to you in higher rankings and Google PR.

Anyone doing business online, then you must consider article marketing as a key search engine optimization strategy. Not only can article marketing help you promote your website, but original content is viral in nature and builds your traffic significantly over time.

Before you start article marketing, make sure you check out this helpful resource to Improve Search Engine Rankings, and discover marketing tips from article marketing experts.

Article Marketing Made Simple

On October 25, 2009, in Article Marketing, by Michael Fleischner

article1Article marketing has many benefits. The saying that content is still king rings true now more than ever. Article marketing is the process of creating content and publishing it on multiple website or blogs. The purpose of article marketing may be to establish yourself as an expert in a particular subject area or to promote a product.

Article marketing, when done correctly can pay large dividends. Article marketing can dramatically improve your search engine rankings and this is largely due to the number of back links a good article can provide when distributed across the web. Whether your goal is SEO or some other benefit like selling a product or service, article marketing can help you expand your reach among a targeted audience.

More and more information available online is from disreputable sources and has varying degrees of accuracy. Simply said, some information is complete junk. When you write your articles, make sure to provide references and accurate information about your subject matter. You will build a loyal following and become a trusted source of information.

Take your article marketing to the next level with the help of tried and true article marketing techniques.

Do your research. Don’t get started on writing your articles until you find a niche that you’re comfortable and knowledgeable enough to write about. You want to sound like and expert and know your material extremely well. If you don’t, readers will quickly see that you are not an expert.

Create a writing plan. How are you going to approach your article marketing campaign? Are you going to write a ton of articles in a single sitting and only focus on article marketing for a short period of time? Article marketing is most effective when it is done consistently over a long period of time. Put a schedule together that you can easily follow for writing and distributing articles to major article directories.

Write your article. Write and article on your subject that includes the specific keywords you seek to optimize for. Your article should be between four to seven hundred words. It all depends on the intent and purpose of the article. After you write your article make sure you proof it for spelling and grammatical errors.

Submit your article to article directories. This is a great way to get your information published quickly and easily. Register with an article directory like Ezinearticles or GoArticles. By doing so, you will have a place to submit your articles and build an author profile. Webmasters use these article directories to find content for their website. Additionally, article directories give you added exposure in a given topic area.

Article marketing is a popular and effective means of achieving expert authority. The most important aspect of effective article marketing is the clear understanding of your desired outcome. Once you have a goal in mind, put together your plan and work towards it. The benefits of article marketing will become very apparent to you in no time at all.

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