At this point just about everyone has heard about the Twitter phenomenon and either have their own account or know someone who does. If you’re like me you’re probably wondering what the draw to Twitter is but more importantly what it can do for you. Marketers are discovering the value that Twitter has from a number of different perspectives.
As someone who resisted Twitter for quite some time, I finally dove in and learned what all of the excitement was about. Similar to other social networking sites like Flickr and Facebook and others, Twitter provides a forum for real time communication. It connects us all and brings us closer to others with similar interests.
One of the best things about this micro-blogging tool is the ability to follow like minded individuals. Said another way, you can access what people are saying within a given industry or niche. This is important to staying on top of things and continually learning about your trade. In the past, you had to sign up for RSS feeds or continually read online articles, reports, and posts. With Twitter you simply follow others who provide valuable information and access valuable content through posts and links.
You may be thinking that Twitter sounds great for learning about your industry but what other value does it provide. After you’ve identified those you want to follow for work related reasons, you should also consider adding some individuals to your list that are aligned with hobbies you may have, goals, or aspirations. Twitter is shaped by you the user so consider what content would add value to your life.
Another great benefit of Twitter is that of developing your own following. In addition to following other people, others can follow you. Over time, this allows you to build a large list of followers. You may be asking yourself what type of benefit this provides but for those of you who are marketing online, you know that its all about building a list. Twitter is the ultimate list of like minded individuals who value what you have to say, share, or promote.
Once you’ve created a list and provide a good deal of value through your thoughts and ideas that are shared on a regular basis, you can begin offering information on affiliate products or your own products and services. When you do this the right way others will learn more about these offers and even make a purchase. This is direct marketing at its best. One must be careful though as you don’t want to abuse your list.
Think of Twitter as one on one marketing. You are building a following and your goal is to provide value first and sell letter. By creating a list of followers, you are in essence building a house list of those who are interested in what you have to say. This is essential for anyone who wants to succeed online.
Thinking about how Twitter can enhance your marketing? Check out our SEO training program for valuable information. You can also Learn SEO and how Twitter produce outstanding results with the help of leading experts. Sign up for an account today.
Comments