Mistake 3: Limiting The Marketing Exposure Of Your Property

Posted on Posted in Selling Real Estate

The next post in the 7 mistakes series has to do with marketing your home.

The most obvious marketing tools everyone uses (open houses and online ads) are only moderately effective. Successfully marketing of your home (getting the highest price, at the right time, and with no hassles and problems) requires much more.

Surprisingly, less than 1% of homes are sold at an open house. Agents use open houses to attract buying prospects, not to sell your home. And advertising studies show that less than 3 % of people purchased their home because they saw it in an ad.

That’s why the most competent agent will have a broad spectrum of marketing activities, emphasizing the specific strategies that will work best for YOUR particular property or area. In fact, I use an unprecedented 28 Point Marketing Plan in selling your home. If you like, I would be happy to share every one of those 28 strategies with you at your convenience.

ONE MORE THING… Did you know that most home inquiry calls come in during business hours when agents are away from their offices? That’s why if I’m not in the office, I have a highly trained staff of experienced assistants who can take those calls, and respond immediately.

This way, your home is NEVER put “On Hold” or a showing is delayed for a single minute when a hot inquiry surfaces.

The most obvious marketing tools everyone uses (open houses and online ads) are only moderately effective. Successfully marketing of your home (getting the highest price, at the right time, and with no hassles and problems) requires much more.

Surprisingly, less than 1% of homes are sold at an open house. Agents use open houses to attract buying prospects, not to sell your home. And advertising studies show that less than 3 % of people purchased their home because they saw it in an ad.

That’s why the most competent agent will have a broad spectrum of marketing activities, emphasizing the specific strategies that will work best for YOUR particular property or area. In fact, I use an unprecedented 28 Point Marketing Plan in selling your home. If you like, I would be happy to share every one of those 28 strategies with you at your convenience.

ONE MORE THING… Did you know that most home inquiry calls come in during business hours when agents are away from their offices? That’s why if I’m not in the office, I have a highly trained staff of experienced assistants who can take those calls, and respond immediately.

This way, your home is NEVER put “On Hold” or a showing is delayed for a single minute when a hot inquiry surfaces.

If you have any questions about anything above, don’t hesitate to call or text anytime (801) 691-4150